DESIGN
DESIGN
is
a
Journey
JOURNEY
and this is a look into mine
Hello! My name is
Adriana Monserrat Arellano
But you can call me Monse.
I’m a graphic designer who strives to create vibrant, compelling concepts that can foster communities. I believe that everyone has a story waiting to be told, and through strategy and expertise across various mediums, more stories can be amplified for many to listen.
Staying in one path can block untapped potential
EXPLORATION
is the key to
EXPERIENCE
So let's branch out a bit, shall we?
Brand Strategy
An eye for pattern recognition and visual connection is a trait that I’m known best for. From the logo mark, social media assets, all the way to a advertisement in the big city, I will go the lengths to make sure that your business will reach their target market.
- COMPETITIVE MARKET ANALYSIS
- EYE-CATCHIING BRAND ASSETS
- THAT “I GET IT” FEELING
illustration
With a background in visual storytelling and color theory, I can communicate any idea you’d want to convey. Whether on pen or paper, each decision is catered to your taste. With my help, I can make your story come to life, figuratively and literally.
- UNIQUE VISUAL SYSTEMS
- MOTION APPLICATION
- ENDLESS DOODLES
Dual-Language Design
As a Latina, I’ve been exposed to Spanish at an early age, leading to a proficiency in both English and Spanish. I’m also passionate about Latin American culture, and am dedicated to provide accessibility to the Spanish-speaking community.
- EXPANSIVE CULTURAL RESEARCH
- PRODUCT COPY & ACCESSIBILITY
- GREAT MUSIC RECOMMENDATIONS
Why keep amazing ideas hidden in an imaginary world?
Your world
Can Become
A Reality
Here's a sample of worlds I've built so far.
Station Cafe Rebrand
The Station Cafe is a sandwich shop located in San Antonio. Well known for their freshly made sandwiches and wide menu variety, the goal of this concept rebrand is to bring back the property’s origins as a gas station and integrate it into their quirky, fun environment.
Lazylifts Cable Tours
Lazylifts is a non-profit tourism service in Costa Rica. Their mission is to protect the environment with the Sloth Conservation Foundation, whilst highlighting the ecotourism this country is famous for.
Spiritually Spun
Spiritually Spun is a kiosk exhibit, showcasing the most common symbols in Wixarika art through a shaman’s journey to seek Tatewari, the Sun God. The Wixarika are an indigenous group that reside across Mexico within Zacatecas, Jalisco, Durango, and Nayarit.
Want to know the best part?
The journey doesn't end here
Open this letter if you'd like to join my journey. I would love for you to be a part of it!
